Google Search Console
Understand how your site appears in Google Search and investigate indexing issues.
View tool: Google Search ConsoleBROWSE BY TOPIC
Investigate search performance, understand technical foundations, and plan pages around real audience needs.
17 tools, terms, and resources
Understand how your site appears in Google Search and investigate indexing issues.
View tool: Google Search ConsoleReview Bing search health and citations in supported AI experiences.
View tool: Bing Webmaster ToolsInvestigate technical SEO issues and links for websites you own.
View tool: Ahrefs Webmaster ToolsCrawl website URLs to investigate technical and on-page SEO issues.
View tool: Screaming Frog SEO SpiderAnalyze a web page’s performance on mobile and desktop.
View tool: PageSpeed InsightsExplore patterns in search interest to inform topic research.
View tool: Google TrendsCheck structured data for supported Google rich result features.
View tool: Google Rich Results TestSEO is the practice of improving a website to help people find it through unpaid search results.
View term: Search engine optimization (SEO)Search intent is what someone wants to accomplish when they enter a search query.
View term: Search intentA canonical URL is the main version of a page when the same or very similar content is available at more than one address.
View term: Canonical URLRobots.txt is a text file that tells web crawlers which parts of a website they may crawl.
View term: Robots.txtStructured data is code that labels information on a page so search engines can understand what it describes.
View term: Structured dataCrawling is how search engines visit web pages and download their content.
View term: CrawlingIndexing is the process of analyzing a web page and storing information about it in a search engine’s database.
View term: IndexingGoogle’s introductory guide to making websites easier to discover and understand.
View resource: Google SEO Starter GuideBing’s official guidance for site quality and participation in its search experiences.
View resource: Bing Webmaster GuidelinesA reusable checklist for commissioning a useful article or landing page.
View resource: A practical content brief