Google Search Console
Understand how your site appears in Google Search and investigate indexing issues.
View tool: Google Search ConsoleBROWSE BY TOPIC
SEO tools, terms, and resources
Investigate search performance, understand technical foundations, and plan pages around real audience needs.
17 tools, terms, and resources
Bing Webmaster Tools
Review Bing search health and citations in supported AI experiences.
View tool: Bing Webmaster ToolsAhrefs Webmaster Tools
Investigate technical SEO issues and links for websites you own.
View tool: Ahrefs Webmaster ToolsScreaming Frog SEO Spider
Crawl website URLs to investigate technical and on-page SEO issues.
View tool: Screaming Frog SEO SpiderPageSpeed Insights
Analyze a web page’s performance on mobile and desktop.
View tool: PageSpeed InsightsGoogle Trends
Explore patterns in search interest to inform topic research.
View tool: Google TrendsGoogle Rich Results Test
Check structured data for supported Google rich result features.
View tool: Google Rich Results TestSearch engine optimization (SEO)
SEO is the practice of improving a website to help people find it through unpaid search results.
View term: Search engine optimization (SEO)Search intent
Search intent is what someone wants to accomplish when they enter a search query.
View term: Search intentCanonical URL
A canonical URL is the main version of a page when the same or very similar content is available at more than one address.
View term: Canonical URLRobots.txt
Robots.txt is a text file that tells web crawlers which parts of a website they may crawl.
View term: Robots.txtStructured data
Structured data is code that labels information on a page so search engines can understand what it describes.
View term: Structured dataCrawling
Crawling is how search engines visit web pages and download their content.
View term: CrawlingIndexing
Indexing is the process of analyzing a web page and storing information about it in a search engine’s database.
View term: IndexingGoogle SEO Starter Guide
Google’s introductory guide to making websites easier to discover and understand.
View resource: Google SEO Starter GuideBing Webmaster Guidelines
Bing’s official guidance for site quality and participation in its search experiences.
View resource: Bing Webmaster GuidelinesA practical content brief
A reusable checklist for commissioning a useful article or landing page.
View resource: A practical content brief