Bing Webmaster Tools
Review Bing search health and citations in supported AI experiences.
View tool: Bing Webmaster ToolsBROWSE BY TOPIC
Answer engine optimization resources
Understand answer-oriented search, write clearer explanations, and evaluate tools without promises of guaranteed placement.
8 tools, terms, and resources
Semrush AI Visibility Toolkit
Monitor how brands appear in AI-generated answers within the toolkit’s coverage.
View tool: Semrush AI Visibility ToolkitGoogle Rich Results Test
Check structured data for supported Google rich result features.
View tool: Google Rich Results TestAnswer engine optimization (AEO)
AEO is the practice of making content easier for search engines and AI assistants to use when answering a question.
View term: Answer engine optimization (AEO)Search intent
Search intent is what someone wants to accomplish when they enter a search query.
View term: Search intentStructured data
Structured data is code that labels information on a page so search engines can understand what it describes.
View term: Structured dataGoogle’s generative AI search guidance
Official guidance on preparing content for Google’s generative search experiences.
View resource: Google’s generative AI search guidanceA practical content brief
A reusable checklist for commissioning a useful article or landing page.
View resource: A practical content brief