Resource
Google’s generative AI search guidance
Official guidance on preparing content for Google’s generative search experiences.
What to know
Google explains how its generative search features relate to established search practices. The guide is a useful reference when evaluating AEO and GEO claims.
A practical starting point
Use the documentation to check a proposed tactic before investing in it. Write down which platform it applies to and what observable problem it is meant to solve.
Keep in mind
This is Google-specific guidance. Do not assume its controls or reporting definitions are identical to another platform’s.