Bing Webmaster Tools
Review Bing search health and citations in supported AI experiences.
View tool: Bing Webmaster ToolsBROWSE BY TOPIC
Generative engine optimization resources
Explore AI visibility tools, measurement concepts, and official guidance for generative search experiences.
7 tools, terms, and resources
Semrush AI Visibility Toolkit
Monitor how brands appear in AI-generated answers within the toolkit’s coverage.
View tool: Semrush AI Visibility ToolkitGenerative engine optimization (GEO)
GEO is the practice of improving how a business or its content appears in AI-generated answers.
View term: Generative engine optimization (GEO)Robots.txt
Robots.txt is a text file that tells web crawlers which parts of a website they may crawl.
View term: Robots.txtCrawling
Crawling is how search engines visit web pages and download their content.
View term: CrawlingGoogle’s generative AI search guidance
Official guidance on preparing content for Google’s generative search experiences.
View resource: Google’s generative AI search guidanceBing Webmaster Guidelines
Bing’s official guidance for site quality and participation in its search experiences.
View resource: Bing Webmaster Guidelines