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Content marketing tools and resources

Connect research, editorial planning, and distribution with the questions your audience needs answered.

6 tools, terms, and resources

ToolSEO / Content marketing

Google Trends

Explore patterns in search interest to inform topic research.

ToolContent marketing

Coordinate marketing campaigns and automation within HubSpot.

ToolContent marketing

Plan and publish social content as part of a broader distribution workflow.

TermSEO / AEO / Content marketing

Search intent is what someone wants to accomplish when they enter a search query.

TermContent marketing

Content marketing uses helpful articles, videos, emails, and other content to attract an audience and build customer relationships.

ResourceContent marketing / SEO / AEO

A reusable checklist for commissioning a useful article or landing page.