Answer engine optimization (AEO)
AEO is the practice of making content easier for search engines and AI assistants to use when answering a question.
What it means
Answer engine optimization focuses on direct answers, such as featured snippets, voice responses, and AI-generated answers. It often involves answering common questions clearly, organizing information with descriptive headings, and supporting claims with reliable sources.
Example
An accounting firm answers “What records should I bring to a tax appointment?” with a short checklist, followed by details for different types of clients. A reader can find the answer without sorting through a sales pitch.
Keep in mind
AEO overlaps with SEO and GEO. Clear answers can help readers and automated systems understand a page, but they do not guarantee that a platform will feature it.