Tool
Google Search Console
Understand how your site appears in Google Search and investigate indexing issues.
What to know
Google’s site-owner reporting tool includes search performance, sitemap submission, and URL inspection. Use it to connect a page’s search visibility with the queries that bring visitors to your site.
A practical starting point
Inspect one important service page, confirm its indexing status, then review its queries and clicks over a consistent reporting period. Record changes before drawing conclusions.
Keep in mind
It reports on your verified properties, not a complete competitor research dataset. Search impressions and visits are different measures.