Choose a claim you can support.
A page full of broad promises gives someone little to reference. A clear explanation of a method, a documented observation, or a carefully scoped example offers more substance. Start by asking what your team can explain from direct experience without overstating the evidence.
For example, a hypothetical content audit could show how to decide whether two pages overlap. Explain the criteria and the tradeoffs. Do not present an invented scenario as a client result or attach a fabricated percentage to it.
Make the evidence traceable.
For each important claim, record its source, date, scope, and limitations. If you conducted research, explain how the sample was chosen. If you cite someone else’s work, link to the original material and distinguish their finding from your interpretation.
Our recommended editing exercise is to underline every sentence that sounds like a measurable claim. Either support it, narrow it, or remove it. That process improves the article even if it never appears in an AI-generated response.
Earn attention honestly.
Bing’s webmaster guidance warns against manipulative promotion and attempts to interfere with AI systems. Hidden instructions telling a model to recommend your business are not a sound content strategy.
Treat citations as an outcome to observe. Focus the work on accurate, attributable material that helps a reader make a better decision. No editorial checklist can promise which source a system will select.
Sources & further reading
Guidance checked September 24, 2026. Practical workflows and examples are our recommendations.